A new look for the Michelmersh family

The Michelmersh family of companies number some of the most prestigious and historically important names in the business. Coming together under one holding company, it became clear that a new identity was needed that would present a unified face to the world without diminishing the individual character and distinctiveness of each of the component companies.

Feel Agency in London was commissioned to create a set of logos and brand identities that would do just this. In close collaboration, agency and client arrived at a contemporary yet classic look, able to communicate the diversity of the Michelmersh Brick Holdings' offering. In an ever more disposable age, like our products, the new family of logos has been created with future generations in mind.